Social Media Strategist – Woxwer Digital Agency, Kochi

We’re on the lookout for a dynamic individual to take on the role of Social Media Strategist. This role is pivotal in crafting and executing comprehensive social media strategies to elevate our brand presence, engage our audience, and drive business goals. We’re seeking someone with a strategic mindset, exceptional creativity, and a track record of executing successful social media campaigns across diverse platforms.

Responsibilities:

Strategy Development:

  • Devise innovative social media strategies aligned with overarching marketing goals and audience demographics.
  • Conduct in-depth research on industry trends, audience preferences, and competitor activities to inform strategy.
  • Collaborate with cross-functional teams to seamlessly integrate social media plans into broader marketing initiatives.

Content Planning and Creation:

  • Craft engaging content across various social media platforms, spanning text, images, videos, and interactive formats.
  • Establish content calendars and schedules for consistent posting and audience interaction.
  • Utilize analytics and insights to optimize content performance and drive ongoing enhancements.

Community Engagement:

  • Monitor social media channels for brand mentions, comments, and messages, ensuring timely and appropriate responses.
  • Cultivate meaningful interactions with followers, fans, and influencers to cultivate a thriving online community.
  • Implement strategies to encourage user-generated content and amplify positive brand sentiment.

Campaign Management:

  • Strategize, execute, and refine social media advertising campaigns to meet specific objectives such as brand awareness or lead generation.
  • Track campaign performance metrics, analyze key data, and deliver regular reports with actionable insights.
  • Stay abreast of platform changes and best practices to optimize campaign effectiveness.

Social Media Monitoring and Analysis:

  • Utilize social media monitoring tools to track performance metrics, conduct sentiment analysis, and gather competitive intelligence.
  • Generate regular reports on social media KPIs and insights, identifying successes, challenges, and growth opportunities.
  • Translate data findings into actionable recommendations to enhance overall social media strategy and performance.

Collaboration and Communication:

  • Collaborate closely with internal stakeholders across marketing, PR, customer service, and product teams to ensure alignment and synergy in social media efforts.
  • Communicate effectively with external partners, agencies, influencers, and relevant parties to coordinate joint initiatives.

Requirements:

  • Demonstrated experience in social media management, ideally in a strategic capacity.
  • Profound understanding of social media platforms, trends, and best practices.
  • Exceptional written and verbal communication abilities.
  • Strong creative thinking skills and a knack for generating innovative ideas.
  • Proficiency in social media analytics and reporting tools.
  • Familiarity with social media advertising platforms such as Facebook Ads Manager and LinkedIn Ads.
  • Ability to thrive in a fast-paced, collaborative environment.
  • Strong organizational skills with meticulous attention to detail.
  • Flexibility to adapt to shifting priorities and deadlines.

This combined role presents a unique opportunity to shape our brand’s social media presence and drive significant impact on our overall marketing endeavors. If you’re passionate about social media, possess a creative flair, and thrive in a dynamic setting, we’d love to hear from you.

Email: hr@woxwer.com

Woxwer Digital Agency, Opp. Sbi CSEZ, Kakkanad CSEZ P.O., Kakkanad, Kochi
Email : hr@woxwer.com
PHone : +91 984 775 5759


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