Infosys, a global leader in next-generation digital services and consulting, has launched a new sonic identity to reinforce its brand purpose of “amplifying human potential and creating the next opportunity for people, businesses and communities.”
The new sonic identity is a three-note melody that is designed to be both memorable and inspiring. It is meant to evoke feelings of optimism, excitement, and possibility. The melody will be used in a variety of ways across Infosys’ marketing and communications materials, as well as in its internal communications and employee engagement programs.
Infosys believes that sonic branding is an important way to connect with customers and employees on an emotional level. Sound has the power to evoke emotions and create a stronger and more memorable connection with a brand. The new sonic identity is designed to help Infosys create a more positive and uplifting experience for all of its stakeholders.
Here are some of the benefits of sonic branding that Infosys hopes to achieve with its new identity:
- Increased brand awareness: A well-crafted sonic identity can help to make a brand more memorable and recognizable. This can be especially beneficial for brands that are competing in crowded markets.
- Enhanced brand perception: Sound can evoke emotions, and a positive sonic identity can help to create a more positive perception of a brand. This can lead to increased customer loyalty and advocacy.
- Improved customer engagement: A sonic identity can be used to create a more engaging and immersive customer experience. This can be done by using the sound in marketing materials, customer service interactions, and other touchpoints.
- Improved employee engagement: A positive sonic identity can help to create a more positive and productive work environment for employees. This can lead to increased employee satisfaction and engagement.
Infosys is confident that its new sonic identity will help it to achieve its brand goals and create a more positive and memorable experience for all of its stakeholders.