Field Marketing Executive – V-Star Creations, Kochi

Primary Responsibilities

  • Formulate and execute below-the-line (BTL) marketing strategies and campaigns to bolster brand objectives and boost sales.
  • Organize and oversee diverse BTL initiatives, including experiential events, product showcases, roadshows, sampling drives, and in-store promotions.
  • Foster collaboration with internal teams like sales, product development, and creative departments to ensure BTL efforts align with overarching marketing goals and brand messaging.
  • Identify and assess opportunities for brand exposure and promotion through sponsorships, partnerships, and collaborations with relevant stakeholders.
  • Manage relationships with external vendors, agencies, and partners involved in BTL endeavors, ensuring high-quality execution within established timelines and budgets.
  • Analyze market dynamics, consumer trends, and competitor activities to glean insights and enhance BTL strategies.
  • Monitor and evaluate the performance of BTL campaigns, furnishing regular reports and insights to stakeholders.
  • Develop and upkeep BTL marketing materials and assets, encompassing POS displays, signage, promotional materials, and branded merchandise.
  • Keep abreast of industry trends, emerging practices, and BTL technologies, integrating innovative approaches into marketing strategies.
  • Serve as a brand advocate, maintaining consistent brand messaging and representation across all BTL touchpoints.

Required Skills:

  • Exceptional communication and interpersonal abilities
  • Proficiency in Microsoft Office suite
  • Flexibility for travel and adaptable work hours
  • Strong analytical acumen

Desired Qualifications:

  • Bachelor’s degree in marketing, advertising, business administration, or a related field

V-Star Creations, Kochi
Phone : +91 +919562806817


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