Media Relations Officer - Pankajakasthuri Herbals

JD – Media Executive

We are looking for an experienced Media Executive to execute the planned advertising campaigns. If you have previous Marketing experience in building a brand, we would like to meet you. To be successful in this role, you should be familiar with different media types, from offline to online mediums. Ultimately, you should execute the plans to increase the public’s interest in our products/services through thoughtful media campaigns and ensure the plans are falling in the right place.

Execute the best media mix for promotional strategies
Coordinate the Print & TV Ad Material design and execution.
Monitor online and offline ad campaigns (e.g. TV, Newspaper, Radio, Other print mediums)
Regularly report advertising campaign results (including effectiveness and costs)
Optimize the campaign effectiveness for varying audiences and channels
Execute and review the campaigns and daily activities in collaboration with the Marketing Team
Negotiate with media channels to close competitive deals
Maintain office documents and invoice generations
An analytical mind with an aptitude for statistics and math
Build long-term relationships with vendors & media firms, influencers etc to promote our brand